SEO continues to get more competitive as the years roll by. Following ‘best practice’ methods no longer means you’re guaranteed a decent spot on Google. Now, every business needs to go the extra mile to be seen and heard.
Most products listed in the Google search results now have their review rating and yellow stars next to them, along with the price and other info. This is called “Schema markup” or rich snippets.
CTR (Click Through Rate) is incredibly important. As an example, let’s say you sell metal water bottles. Each time someone searches “metal water bottles”, and then clicks on your link, the Google algorithm thinks: “that website must be relevant for metal water bottles.” So the next time someone searches that term, you’ll show higher in the search results.
So showing rich snippets not only helps to get 30% more people to your store, but it also helps you rank higher in the long term.* As many case studies have shown
